BIOLOGIC PHILOSOPHYは、サステナビリティを実現する手段としてのサーキュラーエコノミーをブランドコンセプトとし、すべての活動の中核に据えた日本企画かつグローバル展開のブランドです。
そして、日本において国際的な協調の元でサーキュラーエコノミー推進に取り組んでいる非営利団体CIRCULAR ECONOMY JAPAN(一般社団法人サーキュラーエコノミー・ジャパン)と連携しています。
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Fashion industry is the second most polluting and water-intensive industry in the world. The manufacturing process of clothing uses a large amount of resources such as water, energy and chemicals and emits large amounts of carbon dioxide. In addition, the entire world throws away a large amount of clothing that can still be worn, with most of it only being worn seven to ten times before being incinerated or disposed of in a landfill.
In order to solve the challenges of the fashion industry, luxury brands and all other brands around the world are breaking away from their traditional structures and transforming themselves into a new, cyclical industry. And Millennial and Gen. Z customers in Europe, the US and China will no longer accept products from brands that do not deliver on sustainability.
While trends in the fashion industry are changing dramatically, Japan's fashion industry, a member of the developed world, is being left behind. While there are some foreign sustainability brands in Japan, there are no Japanese brands designed and branded in Japan that are up to global standards.
BIOLOGIC PHILOSOPHY is a Japanese brand with a global reach, based on the concept of the Circular Economy as a means to realize sustainability, which is at the core of all its activities. BIOLOGIC PHILOSOPHY is a global brand, designed in Japan with a focus on the core of its activities, and is associated with CIRCULAR ECONOMY JAPAN, a non-profit organization working to promote the circular economy in Japan in cooperation with international organizations.